Sunday 28 August 2011

About Press Releases



SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords.
Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the page) on Google. This screenshot was taken in February of 2008. The press release was distributed four months earlier in November of 2007.
Note that seven competing companies are paying for Pay Per Click ads to show up on page one of Google for this search term! The cost-per-click for this company’s keywords can be as high as $5 or more per click.


Why Publish SEO Press Releases?
There are plenty of benefits of SEO press releases if you do them correctly:
  • Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
  • Visibility in search engines
  • Ranking in Google News and Yahoo News for your keywords
  • Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
  • Potential media coverage
  • Can help your new website escape from the “Google Sandbox” quickly

What is an "SEO Press Release?"

An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help boost it's position in the search engine rankings.

Aren't Press Releases "Old?"

I kind of like the fact that most people don't realize how valuable a press release can be because it means more opportunity for me and my clients!
Some people think press releases are some old and boring marketing method from the past. That's because they were! Today's press releases are a lot more fun. They can include video, links, pictures, social media buttons and more.

Get Instant Search Engine Visibility with SEO Press Releases
Why wait months for page 1 exposure when links to your site can appear on the front page of Google News and Yahoo News tomorrow?  Not only will your SEO press release appear in News searches, many times it will on the first page in the regular search as well.  

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